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The Forrester Wave: Social Listening Platforms Q4 2020

In an evaluation of the market for Social Listening platforms, Forrester identified the 10 most significant providers and evaluated them ...

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Industry Report

An Insight into Asia Pacific’s Packaged Snacks Industry on Social Media

Packaged snacks, such as Oreos, Chips Ahoy, Pocky, and Tim Tam, ...

Business Case

Carrefour Italy: Elevating Digital Strategies by Analyzing Big Data on Social Media

According to an International survey by Clutch, 24% of companies ...

Business Case

NH Hotel Group: Creating Unforgettable Customer Experiences

Social networks have given consumers a stronger and more ...

Guide

Turn The Spotlight on your CI Project

As a Competitive Intelligence professional, you’re required to ...

Guide

Personalize Your Campaigns with Social Media Intelligence

In the Age of the Consumer, cookie cutter campaigns just won't ...

Industry Report

The Trends Impacting Retail: Predictions from Marketing Experts

Technology is revolutionizing how consumers shop, which means ...

Guide

How to Benchmark Your Brand with Social Intelligence

Every successful brand understands the importance of how they ...

Industry Report

Understanding Asia Pacific's Fast Fashion Industry on Social Media

In the modern world of fashion retailers, rapidly shifting ...

Guide

Retail Marketing Guide: How to Use Social Intelligence to Optimize Your Customer's Journey

The evolution of the internet, mobile technologies and social ...

Industry Report

Understanding Asia Pacific's Cosmetics Industry on Social Media

The rising affluence of consumers in Asia Pacific has created a ...

Industry Report

An Insight into Asia's Beverage Industry on Social Media

According to beverage giant Fraser and Neave, Asia Pacific alone ...

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The Go-To Guide on Social Media KPIs for Real-Time Campaign Optimization

Social media campaigns are a means to achieving overarching ...

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