Brand Reputation Solution

Improve Brand Reputation

Brand Reputation Solution

Improve Brand Reputation

Be agile and proactive in managing brand reputation using data and insights from Digimind’s web & social media listening and analytics suite.

Benchmark customer sentiment to manage and improve brand perception with our proprietary Natural Language Processing (NLP) and AI capabilities in 82 languages, which even processes slang.

 

 / 
Brand Reputation Solution

Improve Brand Reputation

Brand Reputation Solution

Improve Brand Reputation

Be agile and proactive in managing brand reputation using data and insights from Digimind’s web & social media listening and analytics suite.

Track reach, engagement, and conversation volume to increase brand visibility and understand what consumers respond to the best.

 / 
Brand Reputation Solution

Improve Brand Reputation

Brand Reputation Solution

Improve Brand Reputation

Be agile and proactive in managing brand reputation using data and insights from Digimind’s web & social media listening and analytics suite.

Identify relevant influencers that resonate with your target customers to partner with.

 / 
Brand Reputation Solution

Anticipate and Manage Crisis

Brand Reputation Solution

Anticipate and Manage Crisis

Adopt a proactive response to potential crisis situations with automated alerts, weak signal detection, and targeted monitoring.

Detect weak signals on new key concepts, hashtags, and AI-powered sentiment analysis by applying Digimind's 5W (What, When, Where, Who, How).

 

 / 
Brand Reputation Solution

Anticipate and Manage Crisis

Brand Reputation Solution

Anticipate and Manage Crisis

Adopt a proactive response to potential crisis situations with automated alerts, weak signal detection, and targeted monitoring.

Set up real-time alerts with precise thresholds to get alerted when peaks of activity with negative sentiment, keywords, topics or hashtags arise.



 / 
Brand Reputation Solution

Anticipate and Manage Crisis

Brand Reputation Solution

Anticipate and Manage Crisis

Adopt a proactive response to potential crisis situations with automated alerts, weak signal detection, and targeted monitoring.

Prioritize your crisis action plans by identifying popular mentions, the main detractors, and key media involved with the spread of news.

 / 
Brand Reputation Solution

Anticipate and Manage Crisis

Brand Reputation Solution

Anticipate and Manage Crisis

Adopt a proactive response to potential crisis situations with automated alerts, weak signal detection, and targeted monitoring.

Create customized crisis management dashboards in a matter of minutes. Know who triggered the crisis, where it spread and the impact of the actions you took on social media to prevent it.

 / 
Brand Reputation Solution

Optimize Content Strategy

Brand Reputation Solution

Optimize Content Strategy

A set of comprehensive analytical tools ensures the right content gets to the right people at the right time and place.

Choose the right messages by analyzing trends, the engagement and tone of online discussions.

 / 
Brand Reputation Solution

Optimize Content Strategy

Brand Reputation Solution

Optimize Content Strategy

A set of comprehensive analytical tools ensures the right content gets to the right people at the right time and place.

Choose the right audiences target using demographic and behavioral analyses.

 / 
Brand Reputation Solution

Optimize Content Strategy

Brand Reputation Solution

Optimize Content Strategy

A set of comprehensive analytical tools ensures the right content gets to the right people at the right time and place.

Choose the right communication channels for your business activities by visualizing audiences and their engagement patterns.

 / 

L’Oreal closely monitors their online communities with real-time alerts and monthly reports from our analysts.

 / 
Anticipate crisis like

McDonald’s new content strategy, based on consumer insights, target a younger audience via Instagram.

 / 
Optimize content strategy like

Carglass capitalized on consumer-generated parodies to improve their online reputation.

 / 
Protect brand reputation like

Frequently Asked Questions (FAQs)

Brand reputation is simply the consumers' perception of a company or an organization. It could be a positive reputation or negative reputation or even neutral. The way a consumer or the public perceives a brand is based on their direct or indirect experience with the brand's products or services. Right from the quality of a brand’s products or services to how it treats its customers and employees decide the reputation of the brand.

Brand reputation is very important, because maintaining a positive brand reputation increases customer loyalty, builds confidence about your brand in the market, and helps position your organization as a leader in your space. It is critical in today’s competitive business landscape to be positioned as a brand with positive reputation.

Brand loyalty can be accomplished when your brand can be trusted to deliver the same customer experience each time. It means that every employee should be trained to embody your brand values and strive to accomplish the brand's mission and vision. When customers come back multiple times to your brand, your team should be able to fulfill the same brand promise everytime, be it online of offline. This means that understanding where you stand in terms of your brand reputation and making sure it constinues to stay positive will impact your brand loyalty among your consumers and customers. This improves your customer loyalty end of day.

There are many ways one can measure brand reputation. Some of the most important methods are:

1. Online Reviews Share of Voice and Sentiment

Monitoring your online reputation program starts with ensuring that you see an increase in the share of voice (volume of mentions) of consumer reviews along with a more than average rating or in other terms more than average sentiment. Online reviews are social proof that prospects and potential buyers use to determine if your products or services will meet their needs. High volumes of reviews are preferred by consumers since it makes an organization look credible and reliable. Take note that while online reviews can greatly help attract new customers, they are also a positive indicator that can help retain the business of your existing customers. So, take special care to respond to both negative and positive reviews in order to encourage customer interaction. This is also a good way to better understand how to improve customer experience.

2. Web Traffic

Web traffic is another essential metric to measure your online reputation management and the effectiveness of those efforts. These are some of the key metrics:

* Traffic sources
* Number of unique, new, or returning visitors
* Interaction per visit
* Bounce rate
* Value per visit
* Exit pages 

You can conveniently and easily monitor these metrics with tools such as Google Analytics. To drive traffic, the key is to start a blog that resonates with your audience and provides value to them. If the information you provide solves their pain points, expect them to keep coming back for more, and share your content to extend your reach.

3. Conversion Metrics

Another goal of a good reputation management campaign should be to build a lifelong relationship with your consumers. Growing your small business, regardless of which idea or niche it came from, is not just about obtaining new customers. It is about converting them and making them advocates for your brand. If you’re focusing on customer experience and are currently meeting their expectations, then you should have strong support from your audience and community. However, if you’re struggling with your customer base, then you need to measure advocacy and loyalty.

4. Social Reach

Social media is perfect for monitoring and measuring your online reputation. Social reach refers to the number of people who might have seen or come across your brand, products, and services, and all its relevant content on social platforms. Social reach and the associated sentiment as a brand reputation metric show how popular your business is in the sense of how many individuals and other businesses it reaches. If you have a high reach, then it indicates that there are some social media profiles with a large following talking about your business such as industry media or influencers.

5. Sentiment Analysis

Sentiment analysis is something that deals with a combination of sentiment, opinion, and subjectivity in text. Though sentiment analysis is something that might not be completely accurate, it can still provide tremendous value for your online reputation management. This KPI can help point out the weaknesses of your brand, be it service or product-wise. In the same way, it can emphasize the strengths of your brand and show you what customers value the most.

6. Share of Voice

This is one of the most important and well-known PR & online reputation management metrics, particularly for an in-depth analysis of your social and digital reputation. It is basically the percentage of the number of mentions or conversations about your business in the total conversations about your industry.

Book a Demo

Related Content

Take Charge of Your Brand Reputation with Social Listening

    Brand reputation is an indicator of how consumers perceive your brand. It encompasses all user interactions and experiences with your ...

Read More
 / 
machine learning

The term artificial intelligence for processes and software is often overworked and overused. It has become a marketing ploy that sometimes ...

Read More
 / 
Product Updates

Since the beginning of the summer, Digimind Social has made it possible to collect Instagram Reels whether on your own accounts (Owned ...

Read More
 / 
Social Listening

Brand reputation is multidimensional in that both positive and negative perceptions can go a long way to affect how deeply entrenched your ...

Read More
 / 
Webinar

    Brand reputation is an indicator of how consumers perceive your brand. It encompasses all user interactions and experiences with your ...

Read More