Trend Tracking Solution

Identify Market Trends

Trend Tracking Solution

Identify Market Trends

Trends come and go at the speed of light. Collect, process, and visualize metrics in real-time with market intelligence tools.

Get an overview of popular topics in your industry to identify upcoming and current trends. Plus, go further to see what’s popular amongst consumers and key influencers.

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Trend Tracking Solution

Identify Market Trends

Trend Tracking Solution

Identify Market Trends

Trends come and go at the speed of lightning. Collect, process, and visualize metrics in real-time with market intelligence tools.

Identify active competitors and topics closely associated to their brands for a clearer picture of your market landscape.

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Detect Market Trends

Detect Market Trends

Trends come and go at the speed of lightning. Collect, process, and visualize metrics in real-time with market intelligence tools.

Increase your influence and build target media lists by identifying which media and thought leaders write about your industry.

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Detect Market Trends

Detect Market Trends

Identify potential partners or acquisitions by having an overview of companies who are being talked about frequently, and which media channels these mentions happen on.

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Trend Tracking Solution

Drive Product Development and Launch

Trend Tracking Solution

Drive Product Development and Launch

Deliver a successful product that goes above and beyond customer expectations, and inspires loyalty and advocacy.

Help customers find you easily. Know which channels they use and popular search terms to inform channel strategies and message architecture.

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Trend Tracking Solution

Drive Product Development and Launch

Trend Tracking Solution

Drive Product Development and Launch

Deliver a successful product that goes above and beyond customer expectations, and inspires loyalty and advocacy.

Develop new products, or improve current offerings based on market trends from open sources intelligence as well as industry databases.

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Trend Tracking Solution

Drive Product Development and Launch

Trend Tracking Solution

Drive Product Development and Launch

Deliver a successful product that goes above and beyond customer expectations, and inspires loyalty and advocacy.

Develop a successful product launch strategy that will convince and convert, with an end-to-end understanding of consumer behaviors and market trends.

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Trend Tracking Solution

Keep Pace with Innovation

Trend Tracking Solution

Keep Pace with Innovation

Innovation is often about keeping or seizing the first-mover advantage. Make sure your innovation assets are safe, while identify your next moves.

Keep an eye on relevant publications and discussions of scientific and technological advancements.

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Trend Tracking Solution

Keep Pace with Innovation

Trend Tracking Solution

Keep Pace with Innovation

Clearly present or define your risks through data visualizations so you can keep a close eye on potential risks factors through risk-mapping.

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Trend Tracking Solution

Keep Pace with Innovation

Trend Tracking Solution

Keep Pace with Innovation

Innovation is often about keeping or seizing the first-mover advantage. Make sure your innovation assets are safe, while identify your next moves.

Mitigate the effects of market disruption and accelerate your M&A strategy.

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Past year trends showed consumers favored watermelon mixers, especially during summer. This inspired Smirnoff to develop a campaign around their watermelon-flavoured spirits.

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Detect Market Trends like

Knowing professional camera functions and long-lasting batteries were key deciding factors for consumers, ASUS prioritized these specifications in the development of their ZenFone Zoom S.

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Drive Product Development like

Givaudan reduced risks of acquiring a company through targeted monitoring of tech companies in the key ingredients sector.

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Detect & Mitigate Risks like

Frequently Asked Questions (FAQs)

Trend and market changes across the social landscape happen in the blink of an eye. Being in tune with trends is a meaningful way to learn more about your consumers, discover new topics that could steer conversations towards your brand, and help your business adapt better in an ever-changing social climate. Trends enable marketers to always be one step ahead and constantly be up to date with conversations that matter to their audiences. Tapping into recent trends can help your brand ignite social buzz at an opportune time, allowing your potential consumers to see that you are paying attention to their interests and desires.

Monitoring trends is also an efficient way of knowing the buying behavior of your consumers and what influences their purchasing decisions. This would then allow you to create meaningful and memorable touchpoints in their customer experience journey.

Acquiring substantial research would be the first step in keeping track of new trends. Leverage the latest news, case studies, and new-found strategies to constantly improve your business approach. Being equipped with the right knowledge would enable you to plan well and give you the necessary foresight when it comes to connecting with your consumers and understanding their desired customer experience.

Competitive analysis is another key aspect of being in line with trends – knowing the activities and strategies of your competitors can give you an edge and close the gaps when sieving out important strategies or initiatives.

Identifying key media outlets and thought leaders, and what they are writing about you and other stakeholders in your indistry can also help your business stay on top of trends. In doing so, you would be able to widen your reach and influence through influential entities and have an overview of your overall brand reputation. Knowing consumer sentiments enable you to take action in converting them into advocates for your brand.

It is also vital to receive real-time insights on the people that matter the most when it comes to scaling your business: your consumers. Constant consumer engagement, such as asking for feedback, organizing online surveys or polls, and encouraging comments, are some of the ways you can obtain observations about what your consumers are interested in.

Apart from keeping yourself up to date via the latest news, consumer interactions, or competitor insights, Digimind’s trend tracking solution is a one-stop hub for all your trend tracking needs. Our market intelligence tools help you identify the latest, real-time market trends with an overview of topline conversations that surround your industry, visualize important metrics, and see what’s important amongst consumers and key-influencers that could direct conversations towards your brand. Build target media lists of the top influencers and dominant media outlets within your industry, conduct thorough competitor analyses that can open the door to important discoveries, and gain vital consumer insights that can put you a step ahead of your competitors.

Influencer marketing, a growing source of marketing for many brands, is one of the upcoming trends monitored in recent times. Businesses are investing more into paid influencers as means to raise brand awareness and credibility as they garner more trust and resonate well with the audiences.

Consumers love to be involved in conversations. Through dialogue-driven platforms or tools, such as live-streaming sessions, chatbots, and messaging applications, conversational marketing allows brands to connect and engage closely with consumers in a more personable fashion. This creates opportunities for brands to foster trusting relationships and create a more holistic customer experience for their consumers.

User-generated content (UGC) – original content in forms of text, audio, posts, images, videos, reviews etc. created and published by consumers on social media is another trend that has taken the limelight lately. With more consumers trusting UGC more when compared to other forms of marketing, brands are able to remain at the forefront of conversations and leave a strong impression amongst consumers.

Many top brands integrate industry artificial intelligence (AI) and machine learning into their marketing approach, in an effort to improve branding strategies and understand their target markets. AI-powered social listening tools are one of the ways companies have applied upcoming technology to tap into market sentiments, glean powerful insights, and create memorable experiences throughout their customers’ purchasing journey.

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