Acquiring substantial research would be the first step in keeping track of new trends. Leverage the latest news, case studies, and new-found strategies to constantly improve your business approach. Being equipped with the right knowledge would enable you to plan well and give you the necessary foresight when it comes to connecting with your consumers and understanding their desired customer experience.
Competitive analysis is another key aspect of being in line with trends – knowing the activities and strategies of your competitors can give you an edge and close the gaps when sieving out important strategies or initiatives.
Identifying key media outlets and thought leaders, and what they are writing about you and other stakeholders in your indistry can also help your business stay on top of trends. In doing so, you would be able to widen your reach and influence through influential entities and have an overview of your overall brand reputation. Knowing consumer sentiments enable you to take action in converting them into advocates for your brand.
It is also vital to receive real-time insights on the people that matter the most when it comes to scaling your business: your consumers. Constant consumer engagement, such as asking for feedback, organizing online surveys or polls, and encouraging comments, are some of the ways you can obtain observations about what your consumers are interested in.
Apart from keeping yourself up to date via the latest news, consumer interactions, or competitor insights, Digimind’s trend tracking solution is a one-stop hub for all your trend tracking needs. Our market intelligence tools help you identify the latest, real-time market trends with an overview of topline conversations that surround your industry, visualize important metrics, and see what’s important amongst consumers and key-influencers that could direct conversations towards your brand. Build target media lists of the top influencers and dominant media outlets within your industry, conduct thorough competitor analyses that can open the door to important discoveries, and gain vital consumer insights that can put you a step ahead of your competitors.