Campaign Analysis

Evaluate Your Campaign

Campaign Analysis

Evaluate Your Campaign

Understand how to amplify your reach and engagement by tracking campaign buzz and audience reactions in real time. 

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Campaign Analysis

Evaluate Your Campaign

Campaign Analysis

Evaluate Your Campaign

Discover insights that really matter. Segregate campaign analysis by location, media, and more with customized dashboards and filters.

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Campaign Analysis

Evaluate Your Campaign

Campaign Analysis

Evaluate Your Campaign

See the bigger picture. Use deep comparison to benchmark your performance against past campaigns and competitors.

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Campaign Analysis

Optimize Content Strategy

Campaign Analysis

Optimize Content Strategy

Define your audience by using consumer demographic and behavioral analysis. 

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Campaign Analysis

Optimize Content Strategy

Campaign Analysis

Optimize Content Strategy

Create messages that convert by analyzing the engagement and tone of online reactions to your campaigns. 

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Campaign Analysis

Optimize Content Strategy

Campaign Analysis

Optimize Content Strategy

Right place, right time. Choose the right channels by visualizing which media has the largest, most relevant reach. Determine the best time to communicate with your audience with real-time social analytics.

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Campaign Analysis

Fine Tune Campaigns

Campaign Analysis

Fine Tune Campaigns

Identify your best performing campaigns and replicate them, bigger and better.

 

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Campaign Analysis

Fine Tune Campaigns

Campaign Analysis

Fine Tune Campaigns

 React faster with real-time monitoring and alerts. No more waiting on yesterday's insights.

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Campaign Analysis

Fine Tune Campaigns

Campaign Analysis

Fine Tune Campaigns

Discover new concepts for your next campaign using top reactions and word clouds from your audience's conversations.

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Social engagement insights led AXA to identify and prioritize their best performing campaigns on Facebook and Instagram.

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Evaluate your campaign like

Tracking key trends on social helped MRM//McCann deliver engaging messages that earned over 8M interactions for their client, Hershey's.

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Optimize content strategy like

AIA achieved a 70% share of voice by refining their campaigns based on insights from competitive benchmarking.

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Fine tune your campaigns like

Frequently Asked Questions (FAQs)

Campaign analysis points to data based on the tracking of marketing campaigns via metrics, namely buzz volume, reach, and engagement. To measure the ROI of your marketing efforts, marketers and analysts should look at the campaign performance in real time to optimize and make tweaks to the content reactively.

Campaign analysis through social listening creates a feedback loop automatically, allowing you to observe how well your campaign is resonating with your desired audience on social. By powering your campaigns with robust social monitoring capabilities, you can better understand the behavioral attributes that affect performance by further diving into audience-level data, such as audience demographics and individual sentiment to refine your content and targeting.

A large portion of a campaign analyst's role is to slice and dice social data from targeted campaigns into several key metrics. They work to create highly-targeted campaigns around audience segmentation, aligning marketing efforts based on timely execution, and evaluate current campaign initiatives.

In addition, a campaign analyst has to be strong in communicating the direction of a campaign, as they have first-hand knowledge to derive detailed reports on refining target audience, making data-proven recommendations, as well as identifying best-performing campaigns to replicate.

Review the goals that your business have set and match those with the outcomes achieved during the period of the campaign. Outlining together both the positives and failures on the campaign will help develop better ways to tackle campaigns in future.

Make feedback from outside stakeholders a strong element in your analysis, which means gathering and organizing consumer opinions into specific segments, from product reviews to customer experiences. It is important to show where the conversions happen, if not entirely obvious in the customer journey. Mapping out the purchase funnel to understand at which point in the campaign did your audience become buyers will be essential in how you retarget future campaigns for the intention of building advocates.

Also important in your feedback analysis is incorporating internal stakeholders into the loop. Employees directly involved in the campaign have a direct impact on your campaign's performance, as they work to meet the objectives on the daily. Taking into account those insights will help build a sustainable operation behind the campaign, where it empowers individual development to do better for the next campaign.

- Volume of mentions
- Reach
- Engagement
- Share of Voice
- Sentiment Score

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