Campaign analysis points to data based on the tracking of marketing campaigns via metrics, namely buzz volume, reach, and engagement. To measure the ROI of your marketing efforts, marketers and analysts should look at the campaign performance in real time to optimize and make tweaks to the content reactively.
Campaign analysis through social listening creates a feedback loop automatically, allowing you to observe how well your campaign is resonating with your desired audience on social. By powering your campaigns with robust social monitoring capabilities, you can better understand the behavioral attributes that affect performance by further diving into audience-level data, such as audience demographics and individual sentiment to refine your content and targeting.
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