Consumer insights could be of many types. It really depends on what kind of insight you are looking for for a specific use case. But, there are certain types of insights we can categorize the kinds of customer data that is available to collect and analyze.
1. Firmographic customer data
While this is very B2B company focused, it is a very important insight as it describes the attributes of the businesses that are using the company's product or service. It majorly includes details like the size of the company, the location, the industry, job title, etc.
2. Product or Service Usage
Product or service usage data looks at how your customers are using your product/service. For example, this data can help us find out how frequently the customer logs in to the product, or which features are mostly used in the product.
3. Customer Loyalty
This data helps understand how happy your customers are with your business. A common way to measure that is the Net Promoter Score (NPS). It entails sending customers a short survey and asking how likely they are to recommend your product or service to other people.
4. Consumer sentiment
Identifying consumer sentiment of a brand or a product or a service is a highly valuable type of insight that brands could acquire. Not only of your own brand but also identifying consumer sentiment of a competitor's product or service is also very important. This kind of insight can be acquired from social data using social listening.
5. Customer Service Insight
This data tells us about the quality and the type of customer interactions with your customer support team. It entails many details including knowing customer's feedback about our products and service, a happy or a dissatisfactory interaction of the customer with your brand, and most-discussed product attributes in the customer conversations.
