- Nano influencers:
They have a following of 1k to 10k. These influencers have forged a small but tight-knit community and are likely to experience growth in the social landscape as they gain more experience within the field. Involving them in your influencer marketing campaigns incurs less cost and allows you to build a relationship with them that could prove beneficial when they acquire a larger following in the future.
They have anywhere between 10k to 50k followers. These individuals are key opinion leaders who have substantial knowledge and expertise in their industry. These content creators often have a community that is more clearly defined and is involved in conversations that surround the brands that they advocate for. Their niche communities, coupled with high engagement rates, ensure that your branded content will leave a stronger impression amongst the right target audience.
- Mid-tier influencers:
They have about 50k to 500k in social media followings. Oftentimes, mid-tier influencers secure larger brand partnerships and scale higher in terms of engagement as compared to micro-influencers, but have fewer intimate communities. They are highly sought after when brands want a balance between tight-knit, niche communities and a sizeable reach online.
- Macro influencers:
They have a follower base of 500k to 1 million followers. They are often in collaboration with top distinguished brands that align well with their online image and target a broader spectrum of consumers. Having a macro influencer endorse your brand can cause a significant impact on how your audience views your brand image based on what the influencer is renowned for.
- Mega or celebrity influencers:
They have an immense following of more than 1 million and have the power to influence a vast majority on a global scale. They mainly constitute big names within the different industries, such as celebrities, sports athletes, or content creators. These individuals are considered experts in their line of work and have followers that trust their content greatly. Their large follower base allows brands to increase their reach and credibility instantly and significantly, as they now have a prominent figure promoting their services or products.