Competitive Intelligence

Master your competitive environment

Competitive Intelligence

Master your competitive environment

Monitor, visualize, and share internal knowledge and data to support your competitive intelligence efforts throughout your organization.

Measure their economic wealth. Discover strengths and weaknesses in order to identify risks and opportunities of the market.

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Competitive Intelligence

Master your competitive environment

Competitive Intelligence

Master your competitive environment

Monitor, visualize, and share internal knowledge and data to support your competitive intelligence efforts throughout your organization.

Anticipate their strategic decisions. Detect weak signals that will give insights on the strategic directions competitors are taking.

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Competitive Intelligence

Master your competitive environment

Competitive Intelligence

Master your competitive environment

Monitor, visualize, and share internal knowledge and data to support your competitive intelligence efforts throughout your organization.

Provide counter-arguments to sales forces. Know your competitors' products and services in order to guide salespeople and help them handle objections.

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Competitive Intelligence

Detect new entrants

Competitive Intelligence

Detect new entrants

While monitoring incumbent competitors is important, detecting new entrants that could disrupt your market is vital. Stay on top with technological intelligence and counter-intelligence.

Understand technological advances. Capture all the publications, conversations, and progress on scientific and technological topics impacting your organization.

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Competitive Intelligence

Detect new entrants

Competitive Intelligence

Detect new entrants

From legal to R&D and from sales to procurement, transform your organization into a CI-enabled machine.

Legal & Affairs can monitor the position of major political leaders, lobbies, activists, NGOs, and any forces that might influence regulations.

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Competitive Intelligence

Detect new entrants

Competitive Intelligence

Detect new entrants

While monitoring incumbent competitors is important, detecting new entrants that could disrupt your market is vital. Stay on top with technological intelligence and counter-intelligence.

Identify new entrants. Anticipate the arrival of new disruptive competitors and accelerate your M&A strategy for innovative startups.

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Competitive Intelligence

Detect & mitigate risks

Competitive Intelligence

Detect & mitigate risks

Mitigate individual, geopolitical, and technological risks by monitoring both the visible and invisible web.

Geopolitical risk. Monitor the political instabilities of the regions your organization has a presence in or is planning to enter. Anticipate economic impacts (terrorism, corruption, legislation, diplomacy).

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Competitive Intelligence

Detect & mitigate risks

Competitive Intelligence

Detect & mitigate risks

Mitigate individual, geopolitical, and technological risks by monitoring both the visible and invisible web.

Technological risk. Detect confidential information leaks on strategic technology projects and identify security breaches. 

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Competitive Intelligence

Detect & mitigate risks

Competitive Intelligence

Detect & mitigate risks

Mitigate individual, geopolitical, and technological risks by monitoring both the visible and invisible web.

Individual risk. Ensure the safety of key employees and management by anticipating the actions of people or groups potentially hostile to your activity (blackmail, physical threats).

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Hilti adapted their pricing strategy based on their competitors’ locations, products, and pricing models.

Outpace competitors like

Frequently Asked Questions (FAQs)

Competitive Intelligence can be defined as the data obtained and analyzed from various legal sources on market trends, competitors, and consumers that can give a business a competitive advantage. Competitive intelligence is necessary to help businesses understand their business environment, challenges, and the opportunities present in this space.

The information gathered can be used to set up efficient business practices and standards for your business.

Competitive Intelligence, also known as Corporate Intelligence, is very different from Corporate or Industrial Espionage. In competitive intelligence, all data and information gotten and used are obtained from public sources and are legal.

Collecting information on competitors goes beyond the superficial level of monitoring their social media feeds, likes, mentions, and so on. It is a deep process that involves making use of several tools and cuts across different parts of a business. Competitive intelligence features actionable information that can change the sphere of any business. A simple internet search will not suffice since you will need to look through various databases for more relevant information.

Competitive intelligence platforms or tools can give you a snapshot of your competitors’ online marketing strategy. You’ll acquire key insights into how they execute their owned and earned social media strategy, SEO strategy, email and web tactics, advertising, and content marketing initiatives.

Competitive Intelligence solutions can range from free, basic tools to enterprise-level analysis programs that will help you gain a tremendous competitive advantage to take your business to the top of the heap and possibly stay there.

The main role of conducting competitive intelligence is to ensure you stay one or many steps ahead of your competition.

Competitive analysis helps you with product growth. Knowing what products your competitors are pushing out, how they solve the problems of consumers or cater to their needs, and how these products compare to yours can help you fill in the blanks.

It is not only about comparing products but taking a deep dive into how your product can be better and at par with some of the best out there. Conducting competitive analysis in this sense helps you also know when to release your products, what days are better, the kind of message to craft around the products, and how the product will be marketed to your consumers. All this information can be gotten through competitive analysis by subscribing to the newsletters of your competitors and keeping tabs on them in real-time.

For a business to thrive, there has to be a standard benchmark to measure the success of that business. Conducting competitive analysis will help you set the right benchmarks for your business and will let you know if you are being too comfortable with your current state. You are constantly on your toes so your brand meets up with industry standards. Competitive analysis tells you the current situation of trends in the industry and any possible changes that may cause a shift now or in the future.

When you monitor the hiring rates of your competitors, who they are hiring, and what sectors of the company they are beefing up, you are better informed of what may be lacking in your business. This helps the re-evaluation and assessment of the different sectors of the company so you know what areas to invest in as well. Whatever areas your competitors are hiring more from is the section they are focusing on. This could be more sales reps to boost sales, or top executives to make better critical decisions that can move the company forward. Be sure to look inwards and have your team in order.

Social media and digital media mentions and conversations surrounding your business, products, services, competitors, and customers are also worth tracking as the consumer conversation is shifting to these platforms lately.

Every successful business involves the use of competitive intelligence by scouring information through various published and unpublished sources, ethically and legally. This information provides businesses with a good idea of the market scope so as to adequately anticipate challenges and risks and create an appropriate response before they emerge.

Apart from your competitors, competitive intelligence also looks at events and how they disrupt the marketplace, including business rivals. Competitive intelligence also analyzes the impact of circumstances or events on major stakeholders and distributors in the marketplace, and how they use of technologies in a business can change an entire perspective and outcome of things.

Using social listening tools, brands can track brand mentions, relevant hashtags, industry trends, and competitor mentions on professional social platforms such as LinkedIn, apart from tracking conversations within forums, and mentions in news posts and blogs. This helps them stay abreast of the competition, make improvements within their own processes and marketing plans, and strategize for the future.

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