The Forrester Wave: Social Listening Platforms Q4 2020

In an evaluation of the market for Social Listening platforms, Forrester identified the 10 most significant providers and evaluated them based on a 36-criterion approach including current offering, strategy, and market presence.In-depth analysis concluded Digimind is a Strong Performer, ranking among highest scores in Analytics criterion.

This report details Forrester's findings about how well each vendor scored against 36 criteria and where they stand in relation to each other. 

 
 

This year, Digimind is positioned as a Strong Performer,  a recognition that comes in addition to being named a Leader in The Forrester New Wave™: Market and Competitive Intelligence Platforms, Q4 2019.

 

 

In 2020, a Forrester’s customer survey found that 59% of respondents incorporate social data into market research data sets, 57% into voice of the customer (VoC) data, and 48% into audience segmentation.

 

As the needs for Social Listening are expanding across a variety of functions beyond marketing and market research in the enterprise, decision makers are seeking technology solutions that incorporate a broad range of consumer intelligence sources beyond social media.

 

With these transformations in mind, the evaluation included the 10 most significant vendors in the market, offering Social Listening Platforms with capabilities for data collection from non-social media data sources and offset out-of-the-box (OOTB) capabilities with platform flexibility.

 

Download a complimentary copy of the report for an in-depth analysis and evaluation on Digimind, based on current offering, strategy, and market presence.

Forrester's evaluation found that Digimind:

- Offers a 5Ws (what-when-where-who-how) layout that organizes data differently.

- Is a robust option for users "who want everything and the kitchen sink". 

- "Offers a choose-your-adventure onboarding process andeasy-to-follow pricing model."

 

Forrester New Wave Social Listening Q4 2020

 

 

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