What clues does social hold on the future of consumer electronics and smart home technology?
Smart home technology has evolved from a science fiction trope to one of the hottest topics in the world of consumer electronics. By 2030, Asia Pacific is expected to account for 25% of this $400 billion industry.
But how are consumers in Asia Pacific responding to the proliferation of smart home devices?
Amidst enthusiasm about the conveniences of smart home technology, consumers have also expressed concerns about user privacy, as well as the accuracy of products in a local context. Are the very features that make these products ahead of their time circumventing adoption in the region? How can brands leverage trends to position themselves at the forefront of developments in consumer technology?
The consumer electronics category is a highly competitive space, with innovation and reliability being key factors to success. By monitoring discussions on social media and the internet, brands can glean precious insights on the latest trends, developments, and consumer demands.