Social media can develop and spread discussions across social networks and borders, leading a brand crisis to spread like wildfire. How your brand responds in the event of a crisis, and after can either repair or significantly damage your brand reputation in the short and long term. A well-thought out crisis management plan needs social media listening as a radar for potential situations.
This guide outlines how you can use social media listening to detect early warning signs of a potential crisis, understand the impact of a PR crisis, and take necessary and purposeful actions to protect and mend your brand's reputation.
Discover key metrics to monitor, a step-by-step guide on formulating fitting crisis responses in real time, and more.