Guide | 20 Social Listening Strategies for Crisis Management

Social media can develop and spread discussions across social networks and borders, leading a brand crisis to spread like wildfire. How your brand responds in the event of a crisis, and after can either repair or significantly damage your brand reputation in the short and long term. A well-thought out crisis management plan needs social media listening as a radar for potential situations. 

This guide outlines how you can use social media listening to detect early warning signs of a potential crisis, understand the impact of a PR crisis, and take necessary and purposeful actions to protect and mend your brand's reputation. 

Discover key metrics to monitor, a step-by-step guide on formulating fitting crisis responses in real time, and more. 

Get this guide to learn:
  • How to differentiate between bad buzz and a crisis 
  • Six major factors that provoke or amplify a brand crisis
  • A step-by-step guide for creating and developing a crisis management strategy 
  • Four crisis management case studies 
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