Packaged snacks, such as Oreos, Chips Ahoy, Pocky, and Tim Tam, are cooking up some serious growth. The industry is projected to reach a whopping US $109.96 billion by late 2025, thanks to consumers' growing disposable incomes and appetites for convenience and comfort in a fast-paced, urbanized world.
At the same time, the rise of e-commerce and social media, along with growing demands for product innovation and customer centricity, present tremendous opportunities and challenges for these brands. Marketers for these brands no longer have a cookie cutter strategy, and even the industry's biggest players must innovate - or crumble.
With food trends constantly changing, how can packaged snack brands harness the power of social media intelligence to elevate brand experiences and stay top of mind with customers - and our kitchen shelves?