An Insight into Asia Pacific’s Packaged Snacks Industry on Social Media

Packaged snacks, such as Oreos, Chips Ahoy, Pocky, and Tim Tam, are cooking up some serious growth. The industry is projected to reach a whopping US $109.96 billion by late 2025, thanks to consumers' growing disposable incomes and appetites for convenience and comfort in a fast-paced, urbanized world.

At the same time, the rise of e-commerce and social media, along with growing demands for product innovation and customer centricity, present tremendous opportunities and challenges for these brands. Marketers for these brands no longer have a cookie cutter strategy, and even the industry's biggest players must innovate - or crumble.

With food trends constantly changing, how can packaged snack brands harness the power of social media intelligence to elevate brand experiences and stay top of mind with customers - and our kitchen shelves?

Get this report to learn:
  • Global and regional trends in the packaged snacks industry
  • The impact of word of mouth on brand perception
  • Key drivers of satisfaction and dissatisfaction for packaged snacks consumers
  • Customer engagement trends and best practices
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