Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

Melissa Chue | News Release - Feb 9, 2021

Digimind and Synergy Commit to Advance Social Listening for Brands and Agencies in The Philippines

The partnership cements both companies’ commitment to AI-Driven Social Data for consumer enterprises and agencies.
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Melissa Chue | News Release - Jan 19, 2021

Mental Health Talk is Gaining Momentum on Social Media Despite Physical Wellness Trumping It With Twice as Many Online Mentions

Consumers in Asia Pacific more vocal about the importance of personal health amid Covid-19, while continuing to cast scrutiny on the ability of local authorities to curb the pandemic. Brands are moving to jump on the health...
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Melissa Chue | News Release - Sep 9, 2020

77% of Consumers in APAC Still Prefer Staying At Home As Opposed to Heading Out

Lifting of lockdown measures met mostly with anticipation and cautiousness on social media, with 44.3% prioritizing safety as a topmost concern. Flipkart, Lazada, and Shopee were among the most prominently discussed consumer...
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