Digimind and Synergy Commit to Advance Social Listening for Brands and Agencies in The Philippines
The partnership cements both companies’ commitment to AI-Driven Social Data for consumer enterprises and agencies.
MANILA, Feb 10, 2021 – Digimind, the global leader in social listening and market & competitive intelligence software, today announced the solidifying of its partnership with Synergy Market Research + Strategic Consultancy. The collaboration is part of Digimind’s efforts to expand its foothold in the digital marketing landscape in APAC, and Synergy’s to solidify its provision of evidence-based strategies to clients.
Currently into its eighth year of business in APAC, Digimind has over 20 employees in the region across 3 locations, making it one of the biggest social listening vendors in the region. With a background in market & competitive intelligence dating back to 1998, Digimind’s best-in-class social listening technology has enabled brands and agencies to transform social and online data into actionable business insights, from gathering high-quality consumer data, to trendspotting the latest developments in the market, thus effectively planning, executing, and analyzing a data-driven strategy.
Digimind’s flagship suite of Social Listening products – Digimind Social, Digimind Historical Search, and proprietary Top Reputation feature – will bolster Synergy’s mission to elevate consumer insighting to help companies better understand their customers in order to solve real world problems or customer pain points. Clients within Synergy’s network, who want to accelerate digital transformation through an insights driven approach – something that has become critical as a result of the Covid-19 pandemic – now have additional options for leveraging AI-driven social data.
A Fillipino-owned company, Synergy is a visionary research and management consulting company with over 20 years of experience guiding Philippines’ Top 1,000 Corporations to reimagine possibilities and make informed decisions through strategic studies and data from customers, online, social listening, and other sources.
Previously, Digimind was the event partner at Synergy’s annual Consumer Insighting and Storytelling Webcon, held in November 2020.
“We are thrilled to partner with Synergy to advance social listening for brands and agencies in The Philippines,” said Olivier Girard, Head of APAC at Digimind. “Synergy’s expansive network puts Digimind at a great advantage to solidify our position as the go-to partner for AI-driven social listening solutions.”
“The Philippines has one of the highest numbers of social media users in Southeast Asia, with a social media penetration rate of 67%. On average, Filipinos spend close to 4 hours daily on social media. Other than a way for brands to connect with their customers, social media has created a wealth of data for marketing and insights teams to tap into, especially in a time of accelerated flux brought about by Covid-19. The opportunities for social data in The Philippines are tremendous, and we’re excited to be able to bring that to more brands and agencies through our partnership with Synergy.” He added.
Germaine A. Reyes, CEO & President of Synergy, adds, “We are grateful to be one of the partners of Digimind, adding AI-driven social media listening to our arsenal of consumer insighting solutions – even before the social distancing period. Social media listening tools is the second most-used platform for obtaining consumer data in 2020 especially in these days. This has signalled to us that real-time data is no longer a nice to have, but A MUST for businesses to survive and thrive. Given the positive testimonials from established companies like Leo Burnett in The Philippines, we are confident with Digimind’s ability to “close the gap” in social media intelligence solutions, both on the technology and human fronts.”
Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy.
With offices in New York, Paris, Singapore, Grenoble, Rabat, Buenos Aires, Mexico, Madrid and Amsterdam, Digimind is serving more than 700 customers worldwide. Learn more at www.digimind.com.
Synergy is a visionary research and management consulting company that has the experience and cutting-edge thinking expertise to imagine possibilities for its clients, helping their brands become more meaningful to their customers. With over 20 years of experience, Synergy has worked with Philippines' Top 1,000 Corporations and some global Fortune 500 companies. Synergy designs studies and makes sense of available customer, online, social listening, other secondary data, aligning these with market realities to convert these into deeper insights that help clients make better, informed decisions, especially when they face a roadblock. Synergy has also pioneered some thought leadership events such as its flagship conference, Consumer Insighting and Storytelling (Web)Conference, and e-Panel webinar series, bringing together local and global thought leaders & experts. Synergy has been a finalist in the much coveted Next Generation Market Research awards by Insights Association, USA. Learn more at www.synergy.ph.
Marketing Manager APAC, Digimind
+65 9742 7235
CEO/ President, Synergy Market Research + Strategic Consultancy
Written by Melissa Chue
Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.