Influence-Building SaaS Platform Wearisma Becomes Certified Partner of Digimind
Partnership Gives Brands and Marketers Easy Access to Influencer Marketing Insights alongside Earned, Owned and Paid Social Media Marketing Tools
NEW YORK, 23 June 2021 - Data-led influence-building SaaS platform Wearisma announces today its partnership with social listening platform Digimind in response to the growing need of brands and marketers to align influencer marketing ROI with social media campaign monitoring.
As a certified partner, Digimind’s global client base now benefits from a direct channel to Wearisma’s industry-leading influencer marketing insights as a third-party solution.
“The influencer marketing industry is set to grow to approximately $13.8 Billion in 2021*. However, influencer marketing campaigns rarely exist without social media strategies - whether owned, earned or paid. Time spent sourcing reliable, sophisticated marketing tools is time lost on creative campaigns that grow brands, so we’re proud to be a certified partner of Digimind and enable more brands to flourish with data-driven influence-building campaigns”, said Jenny Tsai, Founder and CEO of Wearisma.
The partnership means easy access to Digimind’s flagship suite of social listening products (Digimind Social, Digimind Historical Search, and proprietary Top Reputation feature) alongside Wearisma’s insights and tools to enable brands and marketers to create data-driven campaigns that champion brand advocates.
“We’ve listened to the growing demand from our global client base of brands and marketers for easy access to influencer insights across the same six platforms we cover for earned, owned and paid social media (Facebook, Instagram, YouTube, Weibo, Twitter, and TikTok). In marketing, data sources need to be as aligned as closely as possible to provide actionable insights for the best ROI”, said Paul Vivant, founder and CEO of Digimind.
*Influencer marketing market size worldwide from 2016 to 2021, Statista
Wearisma provides the most comprehensive all-in-one influence-building SaaS platform that helps consumer brands identify, measure, optimise and activate influencer and advocate-led growth. Each of Wearisma’s services can stand alone to deliver targeted results or work in tandem as part of an all-in-one Brand Advocacy solution. Since its inception in 2015, Wearisma has powered its growing portfolio of brands and agencies, from SMEs to large, multinational companies. With user-friendly software, actionable insights, and intelligent reporting, Wearisma enables Fortune 500 brands to leverage the influence of their community, from everyday consumers to mega-influencers, and everyone in between.
Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy. With offices in New York, Paris, Singapore, Grenoble, Rabat, Buenos Aires, Mexico, Madrid and Amsterdam, Digimind is serving more than 700 customers worldwide.
Aurelien Blaha, Chief Marketing Officer
Shakaila Forbes Bell, Marketing Manager
Written by Aurelien Blaha
Aurelien is the CMO of Digimind. A software engineer at heart, and marketer by adoption, he was previously a competitive intelligence professional and social media manager. When he's not in the office or travelling for work, you can find him spending family time with his two young boys, or simply enjoying a nice meal with friends and fine wine.