CYL - Aug 24, 2023

Lazada's Journey with Digimind

65dB Business Case (2)


We are thrilled to announce that Lazada Group, a pioneering leader in eCommerce, has forged a strategic alliance with Digimind, the world's leading provider of social listening and competitive intelligence software. 


About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. Since 2016, Lazada became the regional flagship of the Alibaba Group. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Vietnam, and Thailand, they connect the vast and diverse region through their technology, logistics, and payment capabilities. Today, they have the largest selection of brands and sellers and aim to serve 300 million customers by 2023.


Delivering Insights on Campaigns and Strategies

Lazada leveraged Digimind's advanced capabilities for real-time campaign monitoring, enabling them to assess public sentiments, user engagement, and overall responses during various campaign initiatives. This insight-driven monitoring facilitated informed adjustments for optimized engagement. Moreover, Digimind's tools were pivotal in generating campaign reports and analyzing their effectiveness, aiding Lazada in recognizing trends and critical social mentions. With Digimind's support in identifying key social developments, it enables Lazada to inform business stakeholders of relevant content while enhancing future offerings.


Learn more about the collaboration between Lazada and Digimind.


About Digimind

Digimind is the global leader in AI-Powered social listening platforms and market intelligence software designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to plan, execute, and analyze their marketing strategy effectively. With offices in New York, Paris, Singapore, Grenoble, Rabat, Buenos Aires, Mexico, Madrid, and Amsterdam, Digimind is part of Onclusive, a global partner for public relations and Communications success.


Additionally, as part of its CSR strategy, Digimind gives privileged access to its social media monitoring tools to schools and nonprofit organizations. This program,, is implemented in order to extend this initiative to a larger number of NGOs and to open it to secondary education. 


Learn more about Digimind’s partnership with PepsiCo, Greenpeace, Allianz, Heineken, and others. 

Written by CYL