CYL - Aug 18, 2023

65dB Kuala Lumpur's Journey with Digimind

65dB Business Case-1


We are excited to share that 65dB Kuala Lumpur an arm of the TBWA\Asia Collective — an established leader in advertising and marketing, has established a strategic partnership with Digimind, the world's leading provider of social listening and competitive intelligence software. 


About TBWA and 65dB

TBWA is a leading international advertising agency with over 11,000 employees in 40 countries. The agency's clients include some of the world's leading brands, such as Apple, Nike, Coca-Cola, and McDonald's. With over 1,000 awards, including Cannes Lions, Clio Awards, The One Show, D&AD Awards, and Adweek Awards, TBWA is known for its disruptive campaigns that challenge the status quo and inspire cultural change.


65dB is part of the TBWA Worldwide network, and it functions as a creative agency that specializes in brand strategy, design, and digital marketing. The team behind 65dB Kuala Lumpur is passionate about helping brands connect with their customers in meaningful ways, using their deep understanding of the latest trends in technology and marketing as an audience intelligence unit to create compelling stories for their clients.


Delivering Insights on Niche Topics

In July 2023, 65dB Kuala Lumpur unveiled its second report, 'The Halal Wave Series: Match to Marriage,' utilizing Digimind Social data. This report delves into the perspectives of modern Muslim audiences on marriage, employing social listening to analyze social media mentions across countries like Germany, Indonesia, Malaysia, Singapore, and the UK. The study illuminated distinct subcultures within the Muslim dating community and identified influential key opinion leaders who were subsequently interviewed for enriched insights, showcasing the potent combination of 65dB's expertise and Digimind's technology in generating data-driven insights.


Learn more about the collaboration between 65dB Kuala Lumpur and Digimind.


About Digimind

Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to plan, execute, and analyze their marketing strategy effectively. With offices in New York, Paris, Singapore, Grenoble, Rabat, Buenos Aires, Mexico, Madrid, and Amsterdam, Digimind is part of Onclusive, a global partner for public relations and Communications success.


Additionally, as part of its CSR strategy, Digimind gives privileged access to its social media monitoring tools to schools and nonprofit organizations. This program,, is implemented in order to extend this initiative to a larger number of NGOs and to open it to secondary education. 


Learn more about Digimind’s partnership with PepsiCo, Greenpeace, Allianz, Heineken, and others. 

Written by CYL