Digimind’s social listening tools for the European Sustainable Development Week
Numerous companies are using Digimind, a global leader in social listening and competitive intelligence, and its tools for trend tracking and innovation for CSR-related topics. Indeed, social channels have become a standard communication tool for companies to inform about their socially responsible activities. Social channels have allowed organizations to communicate in entirely new ways through dialogue type of communication utilizing value and performance-driven motives.
Hence, you can use Digimind’s social listening tools to understand your brand reputation and image from your stakeholders’ perspective. It is a way to benchmark against your competitors, find improvement ideas for your own CSR strategy, or stand out and reorient your marketing content topics. Enabling you to identify the best practices for your brand and demonstrating a genuine commitment and pledge to action.
To this end, Digimind’s tools can collect various data over time by collecting key concepts, trends, sentiments, demographics and so much more. For instance, Digimind Social (DS) is a social listening and analysis software aimed at marketers, analysts, and intelligence professionals. Digimind collects, processes, and analyses billions of pieces of content from various online sources.
European Sustainable Development Week - What is it?
The European Sustainable Development Week (ESDW) is an initiative that takes place from the 20th to the 26th of September, to facilitate the organization of activities that promote sustainable development. The recently adopted global 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals (SDGs) articulate key issues that call for urgent action at all levels and by all stakeholders.
The ESDW contributes to this agenda by promoting the organization’s activities that have a thematic link to and support the SDGs. As such, the ESDW aims to raise awareness for the 2030 Agenda in Europe and calls upon local stakeholders to actively engage with sustainable development, in general, and the SDGs, in particular.
Digimind Social and ESDW
Thus, Digimind monitored social channels during September with its social media listening tool, DS, to see the most discussed topics throughout this event. With this tool, one can see the directions of the initiatives undertaken through the different SDGs.
With the above figure, one can see that the most mentioned SDG in the last week is SDG 3 good health and well-being, although, the topic with the most reached is SDG 13 climate action.
As September is also Self-care Awareness month, SDG 3, or good health and well-being, which is to ensure healthy lives and promote well-being for all at all ages is mentioned by different companies. The mentions are mostly found on Twitter and Instagram, but the most audience reached was through the News.
Those SDG 3 related initiatives are to ensure employees’ happiness and motivation which are strongly connected. Indeed, occupational health is based on the principles of prevention and seeks to minimize risk factors to prevent health deterioration brought on by employment.
For SDG 13, climate action, which is to take urgent action to combat climate change and its impacts, has been mentioned quite a bit due to the extremes globally experienced globally over the months of May until august.
Additionally, in the past few days, there has been a lot of SDG 3 mentioned from Patagonia, as Yvon Chouinard, the owner, donated the entire company to fight the climate crisis. Patagonia will continue to operate as a for-profit company whose proceeds will go to benefit environmental efforts.
As written before, the above figure shows and confirms the evolution of the SDGs mentioned when referring to the European Sustainable Development Week in the past week.
The above figure shows the sentiment from the mentions of the European Sustainable Development Week, specifically when referencing the SDGs. From this analysis, one can understand in more detail how different stakeholders are engaged regarding the different Sustainable Development Goals and the impact and reach those mentions can have.
Overall, the sentiment is positive, although the SDG concerning the industry, health, and responsible consumption demonstrates more neutral statements, which might require more visibility all year round.
Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyse their marketing strategy. With offices in New York, Paris, Singapore, Grenoble, Rabat, Buenos Aires, Mexico, Madrid, and Amsterdam, Digimind is part of Onclusive, a global partner for public relations and Communications success.
Additionally, as part of its CSR strategy, Digimind gives privileged access to its social media monitoring tools to schools and nonprofit organisations. This program, digimind.org, is implemented to extend this initiative to a larger number of NGOs and open it to secondary education.
If you are interested in this topic, learn about Digimind’s CSR advocate program.
Written by Emma Nauleau-Laplanche
My name is Emma Nauleau-Laplanche, I am an intern of CSR practices at Digimind. I aspire to keep working and progress in the CSR and sustainability sectors. What inspired me to work in this field was when I was in in South America with The Traveling School, a school based on experimental learning, which made me thing about my impact on the world. Since then, I have enjoyed seeing new things and did a bachelor in environmental sciences in Singapore and a Master in Sustainability Management in Politecnico di Milano.