Sony Corporation chooses Digimind
We are proud to announce that Sony Corporation, a global leader in the consumer electronics and entertainment industries, has chosen Digimind, the world's leading provider of social listening and competitive intelligence software.
About Sony Corporation
Sony Corporation is the company responsible for the Sony Group's Entertainment, Technology & Services (ET&S) business. It was in 1946 that Mr. Masaru Ibuka and Mr. Akio Morita together with a small team of passionate and committed group of employees started to build “Tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo Telecommunications Research Institute” into the well-known global conglomerate that it is today. The main objective of the company was to design and create innovative products which would benefit the people. In 1958 the company formally adopted “Sony Corporation” as its corporate name.
Their purpose is to ‘Fill the world with emotion, through the power of creativity and technology.” Because of this mission, Sony has an active commitment for Corporate Social Responsibility. Sony Group Corporation was honored by the Ethisphere Institute as one of the “2023 World’s Most Ethical Companies” for focusing on areas such as exceptional leadership and a commitment to business integrity through best-in-class ethics, compliance, and governance practices - an honor bestowed upon only 135 companies around the world.
Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to plan, execute, and analyse their marketing strategy effectively. With offices in New York, Paris, Singapore, Grenoble, Rabat, Buenos Aires, Mexico, Madrid, and Amsterdam, Digimind is part of Onclusive, a global partner for public relations and Communications success.
Additionally, as part of its CSR strategy, Digimind gives privileged access to its social media monitoring tools to schools and nonprofit organisations. This program, digimind.org, is implemented in order to extend this initiative to a larger number of NGOs and to open it to secondary education.
Learn more about Digimind’s partnership with PepsiCo, Greenpeace, Allianz, Heineken, and others.
Written by Laura Zuidema
Laura Zuidema supports the Digimind team in HR and Marketing. Her writing is focused on global initiatives regarding CSR and Digimind’s approach. She is an avid lover of nature, playing board games with friends and family and finding good unknown restaurants in town.