Emma Nauleau-Laplanche - Nov 25, 2022

Ethics and anti-corruption at Digimind

Ethics rules at Digimind


Digimind, a global leader in social listening and competitive intelligence SaaS Software, places great importance on ethics and anti-corruption in its practices and in its employees’ behaviour.


The moral guidelines that direct a person's behaviour or the way an activity is carried out are known as ethics. While anti-corruption refers to a collection of policies and practices used by an organization to stop and identify impropriety.

By establishing business ethics and anti-corruption policies, Digimind enables progress toward the Sustainable Development Goals (*SDGs), contributes to environmental protection, ensures gender equality, secures increased access to vital services like healthcare and education, and fosters integrity among its employees and stakeholders.

Why are ethics and anti-corruption important at Digimind?

One of Digimind's core values is benevolence, and we make an effort to better the lives of our customers, coworkers, and the community at large. We wish to help our clients succeed and benefit from doing so. We pledge to uphold moral standards and endeavour to make society better.


Thus, to uphold ethical behaviours and standards, Digimind has created and put into place an Ethical Charter for each employee to adhere to the ethical standards set out in this document in all of their professional interactions and conduct. Outlining and showing the conditions for implementing the commitments made by Digimind. Additionally, Digimind has set different policies such as an Anti-discrimination and anti-harassment policy, a Declaration on Social, Business, and Human Rights Policy, a Whistleblowing policy and procedures, and an Anti-Corruption policy


Yann Guilain_idy

Interview with Yann Guilain VP of Services at Digimind 


What are the different policies in place and why have they been established? 

Digimind CSR's policies cover a whole range of activities in order to protect its employees, protect the environment, and, last but not least, align with global ethical positioning.  

Since the very beginning of Digimind's journey, back in the '90s, the idea of "being useful for society" was there. We always wanted to work on products with meaning. The root reason for this is that we simply feel that we are part of a community and that this deserves high respect. This is where our "benevolent" value comes from and this is frequently validated by our new employees at Digimind who tell us that they can feel that "human" touches within the "Digimind family". All our policies regarding employees, the environment and ethics, in general, have their roots in there. Far from a "marketing posture", we, at Digimind, are very proud of this DNA and  will continue in that way. 

This is particularly true in the social media listening market, where the power of influence of digital impacts people worldwide. This reinforces the need for a strong ethical and anti-corruption framework.  


What are Digimind's Ethics and Anti-corruption policies? 

The Digimind Ethical charter and principles are a set of ten key commitments which aim at ensuring a safe environment for employees as well as making sure all forms of discrimination, violence or hateful behaviour is prohibited. 

Compliance with international labour regulations is also part of it, along with environmental commitments. 

The anti-corruption principle is also part of our ethical commitments. We designed a specific policy for it, whose purpose is to outline and explain the prohibitions against bribery and corruption in all of Digimind’s operations, but also to establish guidelines for Digimind’s Employees and Third Parties interacting with Digimind to comply with anti-corruption and anti-bribery Laws and regulations. This policy also aims at conducting Digimind’s business to the highest level of honesty and integrity, protecting Digimind as well as Digimind’s employees’ reputation, and at avoiding potential civil and criminal fines. The company has zero tolerance for bribery and corruption or any activities of that kind.


Mandatory internal training

The goal is to educate Digiminders about what is diversity and why it is important, the different diversity categories, such as personality, internal and external dimensions, and organisational dimensions. Additionally, teaching about the Social Categorization Theory like social categories, unconscious and conscious bias, Inclusion and integration and allyship. Throughout this presentation, there are links to TED talks to encourage deeper thoughts and discussion about the topics

This training helps to ensure that Digimind operates within the law and stays true to its own ethical principles which are not only important to Digimind's business but to its identity.



This training was put into place in the context of the Digimind Global Compliance Program, and in order to align with international standards, Digimind is delivering a course on the prevention of corruption within the company.



Why did Digimind decide to have third-party validations?

Third-party validation talks by itself: it is by definition the best way to prove to the world that we are not just dealing with theoretical principles and that we take action for real.

External audit challenges us a lot and helps us improve year after year. You start with new principles, then you put them into action, then you report on the results, then you identify ways for improvement and then you track the progress. It is a whole learning curve which is managed and validated by Third Parties.


Third-party validations

Digimind is part of the EcoVadis program, which offers comprehensive sustainability assessments of businesses using a global cloud-based SaaS platform. A wide range of non-financial management systems is covered by the EcoVadis Rating, including implications on the environment, labour and human rights, ethics, and sustainable procurement. Indeed Digimind completed the first assessment Dec 2020 and ranked in the 44th percentile, while in 2021, Digimind is certified Silver.
Digimind is a participant in the United Nations Global Compact (UNGC), a volunteer initiative that aims to mobilise companies and other stakeholders at all stages of their sustainability journey in order to create a movement of transformative change.
Digimind is part of the Diversity Charter (La Charte de la Diversité), a french program which created a commitment text that can be signed by organizations that wish to act in favour of diversity and thus goes beyond the legal and judicial framework of the fight against discrimination. The signing of the Diversity Charter embodies Digimind’s commitment. Based on six articles, the Charter guides Digimind to implement concrete actions and progress through innovative practices.


At Digimind, we truly believe in the importance of ethics and anti-corruption and are committed to incorporating ethics and anti-corruption and its guiding principles, such as in the strategy, culture, and everyday operations of Digimind. Additionally, we want to collaborate on initiatives that further longer-term development goals like the Sustainable Development Goals. With regard to this pledge, Digimind will be open and honest with our stakeholders and the general public.




Written by Emma Nauleau-Laplanche

My name is Emma Nauleau-Laplanche, I am an intern of CSR practices at Digimind. I aspire to keep working and progress in the CSR and sustainability sectors. What inspired me to work in this field was when I was in in South America with The Traveling School, a school based on experimental learning, which made me thing about my impact on the world. Since then, I have enjoyed seeing new things and did a bachelor in environmental sciences in Singapore and a Master in Sustainability Management in Politecnico di Milano.