Webinar REPLAY: Masterclass: Competitor Analysis for Your Marketing Strategy

In a volatile and ever-changing economic climate, brands need to look outwards to gain better marketing positioning.


What's one sure way to inform future marketing strategies?
Looking at what your competitors are doing, or Competitive Intelligence for short.

You might already be doing your own form of competitor analysis, in that case, you're part of the 93% of businesses that think competitive intelligence is key to edging out the competition, according to Forbes.

The challenge most marketers face is failing to understand how to inform marketing strategies. Data relevance, "analysis paralysis", or simply identifying the right competitors are some of the poignant pain points when conducting effective competitor analysis.




In this 45-minute session, join Digimind Social expert Shi Ling, Senior Account Executive in APAC, as she gives a masterclass on how brands can use competitor analysis to reveal new opportunities for growth and expansion, as well as potential threats to your business.

What you will takeaway:

  • Key benefits of conducting competitor analysis include:
    • Identifying market trends and opportunities
    • Understanding strengths and weaknesses
    • Enhancing brand perception
    • Driving innovation
  • Exclusive look into Digimind Social's Proof of Concept around a Competitive Intelligence Dashboard, looking into:
    • Competitor Benchmarking
    • Purchasing Behavior
    • Product Differentiation
    • and more!