In a volatile and ever-changing economic climate, brands need to look outwards to gain better marketing positioning.
What's one sure way to inform future marketing strategies?
Looking at what your competitors are doing, or Competitive Intelligence for short.
You might already be doing your own form of competitor analysis, in that case, you're part of the 93% of businesses that think competitive intelligence is key to edging out the competition, according to Forbes.
The challenge most marketers face is failing to understand how to inform marketing strategies. Data relevance, "analysis paralysis", or simply identifying the right competitors are some of the poignant pain points when conducting effective competitor analysis.
In this 45-minute session, join Digimind Social expert Shi Ling, Senior Account Executive in APAC, as she gives a masterclass on how brands can use competitor analysis to reveal new opportunities for growth and expansion, as well as potential threats to your business.