The Impact of Key Marketing Trends and Innovations by Ogilvy

With change a constant and innovations shaping marketing initiatives, how can you ensure you pick your battles wisely and invest in the ones that will benefit your company the most?


From personalizing at scale with chatbots, to the AR VS VR debate, Matt & Lukas share their predictions on key social and content trends to look out for in the APAC region, and the impact they will have on your company's marketing strategies.


Key social & content trends that are happening here and now, and the impact on brand marketing, including:

  • Personalization at scale
  • Rebirth of social commerce
  • Rise of synthetic realities
  • Augmented reality vs virtual reality
  • Engagement through active viewing