In today’s digital world, most forward-thinking enterprises understand that social listening is an invaluable source for consumer insights. It’s become a given that insight-driven brands use a social intelligence tool to monitor mentions of their brands, their competitors, and topics relevant to their brands.
However, social media intelligence goes much deeper than simply tracking mentions. The possibilities of how social intelligence can uniquely influence many aspects of business strategies are immense.
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Christine Carzo Marketing Director at Digimind |
