How to Use Competitive Intelligence to Thrive in 2020



2020 crashed in with an avalanche of regional and global challenges, including Covid-19 and oil-price wars. The drawn-out impact of these events are leading experts to predict the worst economic downturn since the great depression.

To pull past the threat of adversities, companies need to adopt forward-thinking strategies to survive and thrive. Learn how to use Competitive Intelligence (CI) and Market Intelligence (MI) to emerge from trying times with a competitive advantage.

From understanding your business environment to detecting & mitigating risks, CI allows top executives to have a real-time overview of challenges, advantages, and market gaps so they can make the right strategic choices.


Though CI has long held a reputation of being something only for large enterprises who can afford it, the availability of intelligence tools has allowed data to be democratized to companies of all sizes.