The US Food & Beverage Consumer Trends Online in 2021

The Food and beverage industry is all about consumers… more specifically, it’s about consumption by consumers. Every beer you drink, every chicken you roast, every cookie you crumble, the F&B market is a massive economy all on itself, and within the United States alone, its e-commerce revenue totaled a combined $18.7 billion during the year of the pandemic, 2020. With more stay-at-home living expected as a way of life for many people moving forward, that number is likely to increase to $25.7 billion by 2025. For food and beverage brands this is a very delicious number to salivate over indeed.


As things progress into 2021, and habits, incomes, and consumption behaviors start resembling what they once did before the COVID-19 pandemic, both around the globe and right here at home in the United States, companies are taking advantage of social listening platforms to better position themselves in the eventual post-pandemic world. Whether it’s adopting healthier, greener diets, to imbibing more alcoholic drinks compounded by multiple different elements, consumers have quite a bit to say with their online conversations on social media sites like Facebook, Twitter, Instagram, etc., and brands need to listen if they wish to carve out a piece of the new food world order pie.


Get this report to learn:
  • Most-discussed F&B brands in the US in H1 2021

  • Key consumer concerns and considerations.

  • Most-discussed food & beverage categories and key topics regarding veganism and health

  • Top trends identified and the way forward for brands

  • And more!