40% of the world’s population actively use social media platforms like Facebook, Twitter, and Instagram. As a result they have become vital channels for brands to reach and convert new customers, while engaging and building loyalty with current ones.
Social media campaigns are a means to achieving overarching business objectives like increasing revenue and brand awareness. However, developing a successful strategy and measuring performance remains one of the top five challenges for marketers.
From defining and optimizing campaign objectives to showcasing performance to key stakeholders, how can marketers leverage social media intelligence to hit their KPIs and more?