The Social Media Crisis Management Toolkit

Effective crisis management on social media is crucial for brands in this digital age. With the potential for a single misstep to quickly escalate, transparency, empathy, and swift action are key. A comprehensive crisis management plan that includes social media monitoring and proactive measures can make all the difference in today's digital landscape.


To do this, you need good practices and the right tools!
According to a global survey conducted by Deloitte, 90% of organizations consider reputation risk as a significant business challenge. In Asia Pacific, reputation risk was cited as the second biggest concern for organizations, following economic uncertainty.


This guide offers you crisis frameworks, concrete cases, and insights gleaned from experts in the field of communication. In addition, this guide will present how Social Media Listening tools can help you anticipate potential crises better in the digital environment.

What to Discover in This Toolkit:
  • How to differentiate between bad buzz and a crisis
  • Six major factors that provoke or amplify a brand crisis
  • A step-by-step guide for creating and developing a crisis management strategy
  • Four crisis management case studies