According to beverage giant Fraser and Neave, Asia Pacific alone accounts for nearly one third one of the world's soft drink volumes, with the ASEAN region in partiular, expected to grow by 145 billion litres from 2014 to 2019.
Yet despite this potential, soft drink producers face tremendous challenges from ever changing beverage fads, growing health concerns, and pressure from health authorities. How can brands adapt to remain appealing to customers while quelling these concerns on social media?
