Optimizing Web & Social Media Monitoring during the Covid-19 Pandemic

The Covid-19 pandemic has left almost no stone unturned in changing the lives of billions of people all around the world. 

Countries internationally imposed stay home and social distancing measures and regulations, resulting in new consumer behaviours which left companies clambering to adapt to.


This guide will empower you with best practices and handy tips on how to use social listening to make sense of your company’s unique Covid-19 situation, so you are better able to develop your short-term and long-term strategies.

Get this guide to learn:
  • How to define your Covid-19 monitoring objectives, a crucial step for success
  • Tip on how to build your search queries and classifications to organize your data
  • Sources to monitor: websites, Twitter profiles and hashtags
  • Best practices to adopt during and after the crisis