Guide

How to Grow Your Company's Market Share Using Social Media Intelligence

Insight-driven companies experience growth 8 times stronger than that of GDP. As part of an insight-driven strategy, social listening and analytics is a powerful lever to stay competitive in any sector for both brands and agencies.

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Social media intelligence allows companies to collect valuable insights, analyze them, and apply these insights to every stage of the marketing funnel from market analysis, implementation, and evaluation.

Discover the 6 primary ways brands utilize to grow their market share with social media intelligence, including:

Understanding their target audience through customer profiling
Detecting competitors’ strategies
Identifying key trends to quickly adapt strategies
Analyzing user generated content (UGC) to understand customers
Identifying the right influencers to increase brand credibility
Using social insights to strengthen product development