Handbook: How to Use Social Media Monitoring to Unlock Customer Opinions

With millions of customers sharing opinions about brands every day, marketers can now access real-time insights on their brand sentiment, product performance, and competitors. By listening, brands will find themselves equipped with valuable insights that can help drive customer engagement and ultimately, sales.

This handbook will give you:
  • A step-by-step guide for creating your own social media report on customer opinions
  • 3 essential metrics to provide context to your data
  • 3 report templates for measuring customer feedback, product analysis, and competitive analysis