The general public's trust in key institutions (NGOs, companies, government, and media), has decreased across the globe. While there is a surge of misinformation exploiting public fear and uncertainty around the COVID-19 pandemic, the emergence of fake news has adversely left a gap in other key economic sectors, including politics, financial services, and business communication.
The overall proportion of people who trust news media in the United States was found to be at its lowest (29%). Trust in the UK news media (28%), although not at its lowest, had the most significant fall (-12%).
In this context, Digimind has created a guide to help you understand information, detect "fake news" and better fight against disinformation.
This guide offers you educational elements, concrete cases, numerous resources, and insights gleaned from experts in the field of communication. In addition, this guide will present how Social Media Listening tools can anticipate potential crises in the advent of “fake news” on your brand reputation.