Consumer insights are customer truths. From helping to personalize communications, understand customer experiences and unmet customer demands, or competitor analysis, consumer insights can provide a wealth of information, allowing companies to better communicate with customers.
According to Forrester, insight-driven organizations are growing 8x faster than the global GDP3. In a digital era where consumer trends and preferences are constantly in flux, we can no longer afford to wait months for insights to be delivered through market research.
While often regarded as martech, social listening tools can do more than track campaigns, influencer marketing, and brand health. In fact these tools are used more and more in conjunction with traditional research techniques, making them a key component of modern marketing research, due to its ability to deliver real-time insights in an instant.