Throughout the pandemic, meal kits emerged as a gateway, providing individuals with the chance to access fresh ingredients and venture into home cooking in the safe confines of their own homes with an anticipated market value of over US$12 billion by 2027.
This ensured not only safety but also played a pivotal role in delivering a seamless and reliable solution to address the evolving needs of consumers during unprecedented times.
However, a discernible decline in "meal kit" mentions in social listening data challenges the anticipated value.
Nevertheless, a pressing challenge persists: companies must navigate multiple concerns, including costs, crises, and even influencer identification.
Harness the power of these insights to position your brand at the forefront of epicurean evolution, seamlessly merging convenience with culinary excellence. From doorstep delivery to the corporate boardroom, recognize that each meal serves as a strategic asset in advancing your brand's position and influence. 🚚💼✨
See what the power of social listening can do for you.
Learn from your competitors. This report declassifies the details behind top meal kit companies and insights you can extract.