On Friday 8 March 2023, the world celebrates International Women’s Day (IWD).
This year’s theme is #InspireInclusion which “emphasises the importance of diversity and empowerment in all aspects of society.” The campaign theme encourages us all to champion inclusion on IWD 2024 and beyond.
Our data snapshot shows how the run up to IWD has sparked significant discussion, with four million more social media mentions than last year and two million more people speaking about #InternationalWomensDay.
In recent weeks, we’ve also seen topics related to women’s rights and equality go viral. Content like Georgia Ball’s golfing mansplaining video saw peak engagement in February across TikTok, Instagram, Facebook, & X (Formally Twitter), as well as broadcast media, such as This Morning in the UK.
