Expanding your existing offerings to meet emerging needs and connect with customers is tantamount to outlasting your competition. And it’s critical to start by looking outwards and gathering critical insights about your consumers and marketing performance, so you can innovate a product, service, or experience that not only meets expectations, but surpasses them too.
With an estimated 3.6 billion social media users worldwide, and social media penetration continuing to rise, brands are faced with a wealth of data about what is being said about your brand. Used together with traditional market research tools, social media intelligence can prove valuable for helping you optimize strategies and improve business output.
Is your consumer insights and market research arsenal equipped with real-time social insights to help you achieve this?