Business Case

AXA: Driving Brand Loyalty and Customer Retention

The insurance industry is a highly competitive space. To stay ahead of the competition, insurance brands must offer unique content and experiences, both online and offline. AXA places great importance in building trust with its clients, and adding value to their customer journey each step of the way.

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Discover how AXA uses real-time insights from Digimind Social to understand what is trending among their customer base, and create insurance marketing strategies that build customer loyalty and trust.

Discover how AXA uses real-time insights from Digimind Social to:

Leverage trends to create marketing strategies that build customer loyalty and trust
Deliver concise reports in today’s overcrowded digital landscape
Identify relevant influencers and platforms to engage different target audiences
Analyze and optimize AXA Game Changer, a key campaign that was launched to promote a healthy lifestyle to customers.