Energy Industry Media Analysis Report 2025:
Actionable Intelligence for Marketing & Communications Leaders
By analyzing social and mainstream media over a 12-month period across eight major energy companies, we provide you with data-driven insights to strengthen your marketing and communications strategy, anticipate reputation challenges, and identify emerging narrative opportunities.
Key Insights from Our Analysis:
An exclusive 12-month energy industry media analysis across millions of content pieces and social media channels reveals critical communications intelligence:
- Shell dominates social media share of voice with 7M mentions, nearly twice its nearest competitor
- Climate change responsibility is the most-discussed consumer concern (46%), creating significant reputation challenges
- President Trump's policies and deregulation represent the biggest industry challenge (22%), creating market uncertainty
- Solar (34%) and Wind (29%) lead renewable investment conversations, with Green/Blue Hydrogen (19%) emerging as the third most-discussed technology.
- Diversification and renewable investments dominate mainstream media coverage (11%), highlighting the narrative shift toward transition strategies.
- Consumer perception shows a stark divide. Environmental criticism contrasts with 4% of users defending energy companies as essential for security.
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Through deep social listening and online monitoring, you can uncover a wealth of consumer perspectives and tap into valuable insights and opportunities in the energy sector.
