2024 Industry Scan: Automotive

For the first time in four years, Tesla has slashed prices I major markets in response to declining sales and an escalating price battle within the electric vehicle sector. 

Discover the key social listening insights of the automotive landscape with our social listening analysis of eight leading global automotive brands:

  • Ford
  • Toyota
  • Honda
  • Volkswagen
  • Peugeot
  • BYD
  • Dacia
  • Polestar



In this Industry Scan, discover a comprehensive analysis of the social media presence and performance of leading disruptive brands alongside established industry players to uncover the evolving narrative of the automotive sector and shifting consumer perceptions. Unlock:

Unlock this report to discover:
  • Comparative brand sentiment into established vs breakthrough brands
  • Examination of predominant hashtags associated with each brand
  • Spotlight into the most discussed topics amongst consumers
  • Share of voice of the 8 automotive brands
  • Top 15 influential sources talking about automotive brands