2024 Industry Scan: Airlines

The essential resource for airline marketers and communications professionals: Unlock key consumer and media insights surrounding the airline industry.

The airline industry is undergoing significant transformation as it navigates the post-pandemic landscape. With global air passenger traffic projected to reach 4.6 billion in 2024, nearly matching the 2019 levels, marketing and communications professionals must stay ahead of these changes. Innovation is key, as new strategies and creative approaches are needed to engage and retain customers whose expectations have evolved.

Maintaining a strong reputation is crucial as the industry rebounds, with the number of flights estimated to reach 38 million globally by the end of 2024. During the pandemic, issues such as safety and customer service became paramount. Addressing these concerns through effective communication can restore trust and position airlines favorably in a competitive market. By leveraging new consumer perspectives, airline marketers can drive innovation and safeguard their brand's reputation in a rapidly changing industry.

Get the richest insights from eight top global airlines through our social listening and media analysis:

  • Singapore Airlines
  • American Airlines
  • Iberia
  • Airfrance
  • British Airways
  • AeroMexico
  • Lufthansa
  • ITA Airways



Through social listening, uncover a wealth of consumer perspectives and delve into the valuable insights and opportunities developing in the aviation sector.

Unlock this report to discover:
  • Consumer Opinions and Concerns
  • Media Trends
  • Airline Priorities
  • Key Industry Dates