Singapore's plan to integrate connectivity seamlessly into everyday life has sparked continual investment in the latest technology, boosting its position as the leading telecommunications hub in the region. With a relatively high mobile penetration rate of 145% compared to South-East Asia’s 132% as of January 2021 (We Are Social), Singapore’s working well to its ambition of being a “Smart Nation.”
With this firmly in motion in the coming years, the local government has taken measures to bring more telco players, such as Mobile Virtual Network Operators (MVNOs), into the market to drive more competition and innovation in the sector.
On the other end, telco consumers in Singapore are feeling spoilt for choice. The emergence of new telco brands means competitors are increasingly vying for market share, offering attractive services and data packages to win customers. With the deployment of the fifth-generation (5G) network in Singapore, future applications of the technology are edging closer, and telco consumers are just as eager to future-proof their lifestyles with the right telco provider.
Gain key insights into what customers are talking about telco brands on the web and social media sources. What are the key services vital to upkeep in this age of the customer, or the strategies needed to adapt to new customer demands?
Digimind’s social report investigates current customer attitudes towards the telco industry and the benefits of establishing a brand reputation that idealizes a positive customer experience.