Digimind Partners with El País to Measure Public Sentiment of the 2017 Catalan Elections
Digimind recently partnered with PRISA, a global Spanish and Portuguese media group and the official public opinion aggregator, for coverage around the Catalan elections. Using Digimind Social, El País, the most influential Spanish newspaper which is operated by PRISA media group, analyzed online conversations during the electoral process and its staff is crafting content based on findings before, during, and after the election. Focusing primarily on Twitter, the newspaper monitored more than 55,000 mentions, especially those discussing the eight candidates. The analysis revealed that 54 percent of all mentions have been focused on only three of these eight candidates.