Social Media Analytics for B2B: DSM and Digimind

DSM is a leading company in health, nutrition and materials; and social media strategy is an essential part of building their brand awareness. Thijs Bouwens, Social Media & Media Relations Officer at DSM, shared his insights with us about how his team is utilizing Digimind Social. They use social media monitoring to track their own activities as well as to listen, engage and analyze relevant conversations involving their business and industry.