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[REPORT] The Top Telecommunications Companies on Social Media in Singapore and Malaysia

[REPORT] The Top Telecommunications Companies on Social Media in Singapore and Malaysia

For most, if not all B2C industries, social media serves the dual purpose of a digital front desk and a channel for market research. In an age where social is fast overtaking traditional avenues of intelligence and engagement, entire teams can leverage it, from customer care to R&D.

In this report, we explore consumer behaviour and sentiment in the telecommunications industry in Singapore and Malaysia, and which telecommunications companies are able to sell themselves successfully on social media.

Key Takeaways:

  • Which services are customers in Singapore and Malaysia most concerned with?
  • Key drivers of satisfaction and dissatisfaction in the telecom industry
  • The importance of Facebook and Twitter for customer care teams
  • The power of YouTube for engaging customers
  • What type of content is the most engaging for customers in Singapore and Malaysia?

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