Six Unique Ways to Increase ROI from Your Social Intelligence Strategy
In today’s digital world, most forward-thinking enterprises understand that social listening is an invaluable source for consumer insights. It’s become a given that insight-driven brands use a social intelligence tool to monitor mentions of their brands, their competitors, and topics relevant to their brands.
However, social media intelligence goes much deeper than simply tracking mentions. The possibilities of how social intelligence can uniquely influence many aspects of business strategies are immense.
You’ll hear how to use social intelligence to:
- Create audience profiles
- Identify competitor strategies
- Find emerging industry trends
- Utilize user generated content
- Identify influencers
- Strengthen product development