Insuring Market Share Amid Digital Disruption
In an age of digital disruption, insurance companies need to leverage data from digital media to understand public sentiment, and develop strategies to expand market share.
If used well, real-time dynamic data can provide tip-offs on looming crises, inform product development, and even increase sales.
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- The key channels for building brand reputation and lead generation in Asia
- Channel distribution tips for branded content online
- A step-by-step guide for acting on consumer insights from social media, from brand to agent level