Digimind launches Panorama and reinvents the brand reputation analysis market
NEW YORK, May 28th, 2015 – Digimind, the award-winning, global social intelligence company, announces the launch of Panorama, providing social media managers and digital marketers with a global overview of their online brand image.
Marketers in large enterprises as well as in SMEs and startups are presented with the ever-growing challenge of assessing their complete online reputation among the vast amounts of data on social networks and across the web, while agencies constantly struggle to stay up-to-date on a large number of brands. Manual data collection and analysis become nearly impossible, and using multiple tools is time-consuming and inefficient.
Panorama puts the most relevant information directly at the user’s fingertips, visualizing the 3 components of online brand image on a single page:
– the brand’s own digital footprint (owned media)
– what others say about the brand (earned media)
– and what Google reveals (search reputation).
The KPIs in Panorama signal marketers and agencies to:
– emerging crises
– competitor campaigns
– important events
– customer feedback
– and more.
With this information readily available, marketers can be assured that they are the first to know about emerging opportunities and risks. Agencies especially benefit from Panorama because it enables them to quickly identify new trends for a large client load. It eliminates the need for analysis across hundreds of screens and allows them to stay on top of the latest happenings without intensive searching and clicking.
“We recognize that measuring social ROI is a top priority for our clients, and we are very pleased to offer Panorama as a means to connect the dots between social strategy and achieved results in an instant,” says Paul Vivant, CEO of Digimind. Top global brands such as Lexus, McDonalds, Intel and Nestlé as well as agencies including BBDO Proximity, M&C Saatchi Gad, and Leo Burnett are already utilizing the solution to efficiently & effectively maintain an overview of their worldwide e-reputation.
Panorama is available today as part of the Digimind Social Suite. To learn more, view the video, or sign up for a free trial, please visit: http://digimind.com/landing/trial/panorama_brand_digital_image.php
Digimind is a global social media analytics company that provides businesses with unrivaled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 16 years. To learn more, visit http://www.digimind.com.
For press inquiries, please contact cassandra.krause [at] digimind.com.
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