Introducing Digimind Social’s Estimated Reach: Better Predict the Impact of Your Online Mentions
Digimind is excited to launch a new metric available now in our social media listening and analytics tool, Digimind Social: Estimated Reach. The proprietary calculation predicts and evaluates the true impact of your online conversations and campaigns. Social platforms and analytics tools offer a more traditional calculation which only takes into account the total subscribers of a social account. With Digimind’s new proprietary algorithm, we evaluate how many people actually read a post or mention. The result is a metric which takes into account several key factors for each channel.