Marketing

SEE A LIVE DEMO

A marketing department is by definition tuned into a company's external environment: monitoring the market and the company's competitors, supplier relations, etc. As a result, it must constantly have up-to-date, real-time information to be effective and optimize efficiency.

Digimind Evolution helps companies save time with marketing departments' principal tasks, helps to make decisions more rapidly, and points departments in the direction of the right strategy to adopt.

  • Monitoring of the market

Digimind Evolution provides you with the most suitable tools for monitoring the trends within your market and understanding the requirements of your clients and prospective customers. Thanks to the tracking of thebusiness-line news sources and the filtering of the discussion forums, you can assess requirements and analyse dissatisfactions. Digimind Evolution enables you to detect the best strategies to adopt in order to win the loyalty of your existing clients and attract new customers.

  • Analysis of the competition

Your marketing positioning continually has to adapt to the strengths and weaknesses of your competitors. In order to be instantaneously reactive to any threat or to anticipate the actions of your competitors, Digimind Evolution enables you to build an automated centre for observing the competition both rapidly and easily. Indeed, our multi-source surveillance modules ensure that you will detect any change in your competitors' sites or any new relevant press-releases, be aware of what their clients are saying about them and even monitor their financial health on a daily basis. All this in the form of targeted warnings, which are ready to receive comments and be sent on to your decision-makers. Ready-to-use CI reports can also be automatically generated by Digimind Evolution for those who require weekly or monthly analyses.

  • Product/Service Policy

Your product and service advantages are the fruit of innovative work and hard thinking. In order to help you construct proposals to pinpoint your target, the Digimind solutions represent a laboratory for generating crucial ideas:
– Automated benchmarking
– Feedback from your sales force in the field
– Detection of innovations etc…

  • Distribution/Sales media

How can you maximise the efficiency of your distribution channels? By permanently providing them with up-to-date information on your competitive advantages and on the weaknesses of your competitors. In no time at all Digimind Evolution can become an added-value extranet for all your sales forces. Learn to capitalise on key information and feedback in record time.

To find out more, see Digimind Finder, Digimind Tracker, Digmind Manager and Digimind Publisher modules, and please don't hesitate to contact us.


Sign up for digimind newsletter

Please Fill out the form below, and we’ll contact you about developing successful Competitive Intelligence. Your information will not be distributed without your permission. All fields required.

[contact-form-7 id="1955" title="Form 1"]
Sign up for a free live demo

Please Fill out the form below, and we’ll contact you about developing successful Competitive Intelligence. Your information will not be distributed without your permission. All fields required.

[contact-form-7 id="1956" title="Form 2"]
[contact-form-7 id="1958" title="Form 3"]
Sign up for a free download

Please Fill out the form below, and receive the publication. All fields required.