Opinion Leaders and Lobbying Intelligence

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Digimind's opinion leaders and lobbying intelligence solution helps companies steer situations to their advantage by decoding and making the most of different players' power to influence.

It provides answers to the following questions:

  • Who are the different opinion leaders in our current or future market, and how much influence do they have?
  • Who are the “rising stars” who will wield influence in the future ?
  • What were these opinion leaders' previous activities, what have they done more recently and what are they currently involved in?
    Who is more or less favorable to our activity?
  • How do the different opinion leaders relate to each other?
  • How closely linked are they to our competitors or other organizations?

This intelligence solution performs the following functions:

  • identifies and prioritizes the players to track and the criteria for evaluating their range of influence (publications, conferences, commission member-lists, visibility in the media,…);
  • identifies and monitors all sources liable to track these player's activities;
  • involves all company departments concerned (External Affairs, General Management, Scientific Department, Sales, …) in the collection of field data (meetings with customers, partners and suppliers, conventions, symposia, conferences,…)
    facilitates collaborative analysis by a team of internal experts to produce value-added summary reports;
  • sets up and continually updates the profiles of opinion leaders and maps showing influence networks;
  • accelerates the targeted distribution of this information andalerts to decision-makers and operational staff.

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